28 Social marketing to prevent childhood obesity

Aug 4, 2016 by in PEDIATRICS Comments Off on 28 Social marketing to prevent childhood obesity

Summary and recommendations for research and practice Social marketing is one of many tools available for changing behavior; it applies commercial marketing principles to achieve socially desirable goals. Seven overarching…

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26 Community interventions—planning for sustainability

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Summary and recommendations for research and practice Well-evaluated community-based obesity prevention programs are needed to provide the evidence of effectiveness of such approaches. Selection of priority communities for program implementation…

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21 Monitoring of childhood obesity

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Summary and recommendations for research and practice Definitions distinguish between monitoring and screening. Monitoring is purposive, systematic measuring to determine trends over time, variation between populations or places, and so…

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25 Developing the political climate for action

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Summary and recommendations for practice Key elements in converting academic analyses into policy implementation Prepare groundwork by producing coherent evidence, reports and briefing papers, to promote public and political awareness….

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3 Childhood obesity prevention overview

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Summary The childhood obesity epidemic demands a concerted prevention effort from governments, international organizations, the private sector and civil society. A life-course approach to preventing childhood obesity provides multiple opportunities…

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31 Working in primary care

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Summary and recommendations for research and practice Primary care is an important setting to assess and reduce risk of childhood obesity during the antenatal, infancy, childhood and adolescent stages. Maternal…

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